100% Pure Response To Concerns | Bad Customer Service

and sent an email to the owner.



They responded initially and I questioned their answers but have not received a further response. (My Emails are posted in Blue, Her's in Black)

Hi Susie,

I recently posted a blog about the ingredients in your products and I had a few questions and a whole bunch of suggestions.  Before I get to the questions I would like to say that I am extremely excited about your company, your products and the huge potential you have to become the best natural cosmetic company.  I have chemical sensitivities and know of hundreds of people who also suffer from this as well as many others who wish to use the safest products possible.  Many look to me to ensure a safe line of products and I have yet to find a company with an entire line of completely safe products which preform.  I would just love to tell all my friends and family to go to one site and purchase anything there...that its all safe and wonderful.  Miessence was one line that I found to be safe, however quite frankly the products smelled odd and the texture was not good on most everything, plus it was a little over most people's price range. 

... I would like to say that your products are beautifully packaged, nice for youth and adults, the scent and textures of what I have tried are wonderful and most of your ingredients are safe enough for the chemically sensitive. 

For my questions...
1. Some of your products have certified organic ingredients and others with the same ingredients do not. For example the FRUIT PIGMENTED DOUBLE LIP GLOSS all of the pigments are organic (Organic Cherry, Organic Pomegranate, Organic Red Wine, Organic Cranberry, Organic Blackberry, Organic Raspberry, Organic Peach, Organic Cocoa Bean, Organic Plum, Organic Rosehip Oil, Organic Cocoa Butter) So they obviously have all these pigments available in organic which can be added to a gloss base yet none of the other lip glosses have organic pigments. The same goes for their powder based, cream based and balm based products, some contain all organic organic ingredients and others do not.  Obviously you can source almost all of the ingredients in organic forms so why are you not using the organic in each and every product?

2. Next is the use of preservatives in a few of your products...While it is less than 0.1% of Sodium Benzoate and Potassium Sorbate, it seems unnecessary when there are other safer and organic preservatives available. Why use these products at all? Will you look for alternatives to these?

3. Another questionable ingredient is the Japanese honeysuckle used in many of your products. Japanese honeysuckle has naturally occurring parabens, while parabens occur naturally in plants such as honesuckle, carrot, ylang ylang and cucumber, honeysuckle extract can be further tainted with chemicals such as sodium hydroxymethylglycinate and synthetic parabens...It would be interesting to know if the Japanese honey suckle in your products is free from any synthetic parabens.  Do you have any assurance from your supplier that is is pure and free from parabens?

4. This one really bothers me...In your old body wash formulation, you used organic saponified oils, however, you recently changed the formula to use a synthetic chemical surfactant derived from coconut oil and dimethylaminopropylamine called coco betaine, you label it a "gentle coconut cleanser", however I would highly suggest you change back to the truly 100% pure organic castile soap base as coco betaine is far from 100% pure and is not gentle.  I did notice that some of your other soap based products have saponofied oils but they are no longer organic.  Why?

5. Why are Canadians being charged a premium?  I actually ordered from another US site selling your products and ended up paying a significant amount less than ordering from your Canadian site.  You need to update the Canadian website to reflect our higher dollar value. The shipping rate also requires a higher purchase amount so that is covered and products made in the USA are duty-free in Canada so we should actually be paying less since our Canadian dollar is equal to $1.03 US....Hmmm A little unfair, I would love an explanation.

I am infatuated with finding the perfect complete line of cosmetic products and have a number of suggestions.  Please take this with all sincerity and as a compliment as I usually don't bother to even take the time to make suggestions to other companies who I do not feel have the potential to become the best.

Ingredients: 
  • Go entirely organic...I know that you can.
  • Ditch the Coco Betaine, Sodium Benzoate and Potassium Sorbate...Why let three little bad ingredients ruin the 100% Pure line.
  • Dr. Broners has a great certified organic castile base (Liquid baby mild)...Check into this one.
  • Make sure your Japanese Honeysuckle is pure.
  • Go organic with your bar soaps...The soaps are over-priced for non-organic when there are so many organic bar soaps on the market.


Product Suggestions: (I gave them several detailed product suggestions but will leave it out as it is lengthy)

Thank you for your time.

Judie *******
aka Colorful Canary
http://colorfulcanary.blogspot.com/
http://twitter.com/colorfulcanary


Hello Judie,
Thank you so much for your interest in our products! I hope we can help you answer all your questions.

First off we use either natural and organic products! We strive to be the best in healthy products. Not all organic, as most customers have a misconception on organic vs. natural. Organic products are very hard to harvest all year round, especially in the quantities we need to products the amount of products we make on a daily basis. Organic farms are very inconsistent due to this high volume needed. Which is why if we also use all natural and fresh ingredients. So that all our products can be stable and set to be sold consistently with out a constant label change because of inconsistent harvesting.

As for our preservatives, we never use ANY chemicals or harsh toxins in our products. We do use Japanese Honeysuckle as a preservative in our products. Our use of Japanese Honeysuckle has been questioned by a competing cosmetic company and we are doing more research into it. From existing research, the part of Japanese Honeysuckle in question, the p-hydroxy benzoic acid that is being compared to a paraben, is not the same.  It is as chemically similar to paraben as theobroma is to caffeine. P-hydroxy benzoic acid (4-Hydroxybenzoic acid) is a powerful antioxidant that is not only in Japanese honeysuckle, but also found in cranberries, plums, acai berry, and many other berries. Also of note is that Japanese honeysuckle derives its preservative power from its lonicerin, which is not a paraben.

In order to believe that Japanese Honeysuckle is a paraben, you would also have to consider these fruits parabens since they contain the same component in question. We believe that Japanese honeysuckle, cranberries, plums and berries are safe, however we will constantly be researching and testing to ensure the absolute highest safety for our customers.

Here’s a statement from Dr. Anthony Dweck BSc CChem CSci FRSC FRSPH FLS :Benzoic acid is not strictly speaking a paraben as the parabens are substituted hydroxy-benzoic acids.I hope this helps you with your research. There are a lot of misinformed people out there without access to a large pool of chemists and trained adviser's. I want you to be assured that we have access to many of the top industry chemists and rely on them to make the absolute best decisions for your safety.

As for our pricing on our Canadian website, we pay all the government and duty fees for our Canadian customers. Which is why the pricing is set to what it is, so our customers do not need to worry about those fees.

In response to your inquiry about coco betaine I have some information that you may find useful.

Coco Betaine is a surfactant derived from coconut oil and (recall that a surfactant is a cleansing agent). We use it as a foaming agent specifically because it is naturally derived.  Please also note that confusion often arises from the inclusion of this ingredient because of a wealth of incorrect information on the Internet indicating that coco betaine is synonymous with a similar ingredient cocomidopropyl betaine. Cocomidopropyl betaine is a synthetic derivative of Dimethylaminopropylamine and coconut oil and is suspected to cause allergies in some users, but has not been found by any reliable epidemiological study to have any lasting health impacts (for instance, it is not carcinogenic in nature), and is not recognized as harmful by the materials safety database (I looked up the MSDS for BOTH chemicals). Regardless this is not a concern for us, as we use only naturally derived ingredients. For an outside example, environmental working group acknowledges that these are two different and distinct ingredients in their skin deep database. They give coco betaine a 0 on the hazard scale, but note that there is a dearth of information.

You might also note that the common name for coco betaine is “coconut cleanser”, but that we are required by EU regulation (because we export heavily to Europe) to also list the inci names of the ingredients we use on the package, thus preventing us (and all other cosmetics manufacturers) from obfuscating the actual ingredients in their products; i.e. if we used cocomidopropyl betaine instead of coco betaine we would be required to list it in the ingredients.

Thank you for all the support. If there is anything else we can do please let us know. Have a lovely day.
100% Pure Team
330 Brush St, Oakland CA 94607
(415) 814-9788 / www.100percentpure.com

---

Hi Susie,

First off I'd like to let you know that I have been extensively researching chemicals in consumer products since 1999.

I am not entirely convinced by your responses...Could you please further address my concerns (in blue) below:

This question was not answered: While it is less than 0.1% of Sodium Benzoate and Potassium Sorbate, it seems unnecessary when there are other safer and organic preservatives available. Why use these products at all?

First off we use either natural and organic products! We strive to be the best in healthy products. Not all organic, as most customers have a misconception on organic vs. natural. Organic products are very hard to harvest all year round, especially in the quantities we need to products the amount of products we make on a daily basis. Organic farms are very inconsistent due to this high volume needed. Which is why if we also use all natural and fresh ingredients. So that all our products can be stable and set to be sold consistently with out a constant label change because of inconsistent harvesting.

I feel that this may be a little "greenwashing" on your part...There are ample supplies of organic cane sugar, yet you are not using this in your new scrubs.  I also have been researching bulk commodities since 2001 and would gladly help you source organic ingredients as I am sure they are available in the quantities you need.

As for our preservatives, we never use ANY chemicals (coco betaine, sodium benzoate & potassium sorbate are chemicals) or harsh toxins in our products. We do use Japanese Honeysuckle as a preservative in our products. Our use of Japanese Honeysuckle has been questioned by a competing cosmetic company and we are doing more research into it. From existing research, the part of Japanese Honeysuckle in question, the p-hydroxy benzoic acid that is being compared to a paraben, is not the same.  It is as chemically similar to paraben as theobroma is to caffeine. P-hydroxy benzoic acid (4-Hydroxybenzoic acid) is a powerful antioxidant that is not only in Japanese honeysuckle, but also found in cranberries, plums, acai berry, and many other berries. Also of note is that Japanese honeysuckle derives its preservative power from its lonicerin, which is not a paraben.

In order to believe that Japanese Honeysuckle is a paraben, you would also have to consider these fruits parabens since they contain the same component in question. We believe that Japanese honeysuckle, cranberries, plums and berries are safe, however we will constantly be researching and testing to ensure the absolute highest safety for our customers.

Here’s a statement from Dr. Anthony Dweck BSc CChem CSci FRSC FRSPH FLS :Benzoic acid is not strictly speaking a paraben as the parabens are substituted hydroxy-benzoic acids.I hope this helps you with your research. There are a lot of misinformed people out there without access to a large pool of chemists and trained adviser's. I want you to be assured that we have access to many of the top industry chemists and rely on them to make the absolute best decisions for your safety.

I understand that there are naturally occurring parabens in honeysuckle as I have stated on my blog post, however my concerns lie with contamination... Another questionable ingredient is the Japanese honeysuckle used in many of your products. Japanese honeysuckle has naturally occurring parabens, while parabens occur naturally in plants such as honesuckle, carrot, ylang ylang and cucumber, honeysuckle extract can be further tainted with chemicals such as sodium hydroxymethylglycinate and synthetic parabens...It would be interesting to know if the Japanese honey suckle in your products is free from any synthetic parabens.  Do you have any assurance from your supplier that is is pure and free from parabens?

As for our pricing on our Canadian website, we pay all the government and duty fees for our Canadian customers. Which is why the pricing is set to what it is, so our customers do not need to worry about those fees.
If your products are made in the USA as stated on your website then it is duty-free...Anything made in the U.S. (or Mexico) is duty free to Canada. But you still have to pay HST...The highest HST rate in Canada is 15% yet the products are marked up much higher...

with the highest Canadian HST rate applied at 15% the Canadian prices (not factoring in our stronger dollar) should be...


For example:
FRUIT PIGMENTED TINTED MOISTURIZER With SPF 20 (sheer to medium coverage)
$32.00US or $41.00CDN ($42.11US) $36.80US (36.04 with proper exchange)

In response to your inquiry about coco betaine I have some information that you may find useful.

Coco Betaine is a surfactant derived from coconut oil and (recall that a surfactant is a cleansing agent). We use it as a foaming agent specifically because it is naturally derived.  Please also note that confusion often arises from the inclusion of this ingredient because of a wealth of incorrect information on the Internet indicating that coco betaine is synonymous with a similar ingredient cocomidopropyl betaine. Cocomidopropyl betaine is a synthetic derivative of Dimethylaminopropylamine and coconut oil and is suspected to cause allergies in some users, but has not been found by any reliable epidemiological study to have any lasting health impacts (for instance, it is not carcinogenic in nature), and is not recognized as harmful by the materials safety database (I looked up the MSDS for BOTH chemicals). Regardless this is not a concern for us, as we use only naturally derived ingredients. For an outside example, environmental working group acknowledges that these are two different and distinct ingredients in their skin deep database. They give coco betaine a 0 on the hazard scale, but note that there is a dearth of information.

You might also note that the common name for coco betaine is “coconut cleanser”, but that we are required by EU regulation (because we export heavily to Europe) to also list the inci names of the ingredients we use on the package, thus preventing us (and all other cosmetics manufacturers) from obfuscating the actual ingredients in their products; i.e. if we used cocomidopropyl betaine instead of coco betaine we would be required to list it in the ingredients.

I'm sorry but I feel that this is greenwashing at best, purposefully misleading at worse... anything "derived" becomes a chemical.

"Coco betaine" can refer to "cocamidopropyl betaine", but it can also refer to "Coco betaine", which is still the betaine derived from the reaction between coco amine (A chemical compound containing nitrogen. Amines are derived from ammonia) and
sodium monochloroacetate. The terminology in the chemical surfactant industry isn't always standardized, so I would like to know the CAS Number of the chemical used in your product even though both are chemicals.

Why not just use the castile soap base with organic oils?

Thanks again for your time.

Judie

No further response thus far...

Others have had the same concerns here are a few other sites to read:
Again, I do like some of the 100% pure products...I don't like that they are not 100% honest so it takes a little work to purchase their products by reading the ingredients each and every time you purchase.  Even when I did this, they sent me one product with a new formulation containing coco betaine (previously organic sapanoified oils as listed on their site) and tried to convince me it was ok...not good.

Comments

  1. A little greenwashing states it mildy. 100% is notorious for it. I love your questions and I pose a few of my own. "No Chemicals" is what they state but everything is a chemical. I have asked them if any of their products have been tested for Benzene. When I asked they conveniently changed the wording on their website from citric acid. Finally after being contacted by the FDA they changed their labeling on the children's bath products to "Recommended for children 2 and up." I still haven't found out what's in the "organic strawberry concentrate". Which, fyi, only recently became "organic". OH and another issue is how in the world is there such thing as organic grapefruit seed extract? There is no chemist that would agree that gse is natural.

    I can't tell you how much I'm enjoying your blog! Please keep up all of the excellent work. I look forward to 100%'s responses or lack there of.
    Best wishes!

    ReplyDelete
  2. Last year I reported this company to the FDA because I am very concerned about the false claims, illegal labeling, and potential hazard presented by the company 100% Pure (aka Pure Cosmetics).

    It is my understanding of the FDA Cosmetics regulations that all color additives used in cosmetics (or any other FDA-regulated product) must be approved by FDA. 100% Pure claims to have:

    "The first and only cosmetics colored from antioxidant rich fruit and vegetable pigments. While other color cosmetics are colored with either synthetic dyes or minerals, only 100% Pure color cosmetics are colored with fruit & vegetable pigments (patents pending)! All the antioxidants and vitamins in fruits are in the actual color, so you will be applying all the healthy nutrients of the fruits directly on your skin!"

    In reading the following "Colors exempt from certification. These color additives are obtained primarily from mineral, plant, or animal sources. They are not subject to batch certification requirements. However, they still are considered artificial colors, and when used in cosmetics or other FDA-regulated products, they must comply with the identity, specifications, uses, restrictions, and labeling requirements stated in the regulations [21 CFR 73]."

    I believe this company is breaking the law. During the course of online communications, the company claimed to have invented the process to create the colorants, then claimed they were actually imported from Japan.

    Then she claimed she owned the patents for these ingredients which was why she could label her products the way she chose. I doubt these colorants/pigments have been approved for cosmetic use; I looked at all of the FDA lists for colorants and didn't find the ingredients she has listed on her product labels.

    ReplyDelete
  3. This company also makes a ton of claims regarding vitamins and antioxidants, and their effect on the skin, which I understand to be OTC drug claims. They also market products with SPF claims and list "active ingredients".

    EXAMPLE: ORGANIC POMEGRANATE ANTIOXIDANT HYDRATION SPF20 "Active Ingredients: 15% Titanium Dioxide, 10% Zinc"

    The last issue that I am concerned about is safe preservation. The company has publically stated that they use no preservatives, and that the one ingredient which might serve as a preservative, Japanese Honeysuckle Extract (which should be named Lonicera Caprifolium), they claim does not contain the chemical one ingredient that would work as the actual preservative in the extract, parahydroxy benzoic acid. This is because a lot of companies are both claiming to be 100% natural and paraben free, and they are afraid it will look bad when customers find out they actually do have parabens (parahydroxy benzoic acid) in their products.

    Looking at the ingredients in the ORGANIC WHITE TEA ROSE SOOTHER FACIAL TONIQUE, there is no way in the world the ingredients they have listed could possibly not grow bacteria and mold without a preservative, and a lot of preservative at that with the volume of fruit and botanicals they claim. (Unless of course they are lying about not containing alcohol, and all of the extracts are actually alcohol extracts.)

    ReplyDelete
  4. I have similar concerns for the line of children's body wash. Unless all of the extracts are alcohol extracts, in spite of the companies claims elsewhere that they use no alcohol, this is a bottle full of fruit juice with the actual soap listed as the last ingredient...there have to be ingredients left off the label...this would do nothing but make a stickly mess...it would grow bacteria and mold and definately not clean a child!

    This company, upon being challenged about some of their unbelievable claims, wrote that all of their products are tested and pre-approved by the FDA.

    That was the lie that started me looking into this company, because I know the FDA does not test and pre-approve a companies cosmetics!

    ReplyDelete
  5. I don't like the company because they don't seem to have their act together and they lie. They have been out of their conditioners for several months now and said they would be back in stock Dec. 1, and said that one ingredient had been unavailable. Now they say that it will be Feb 1 before they are available, this time because of a problem with the packaging. A similar thing happened a couple years ago with another conditioner, and each time I called they gave a different excuse as to why it was out of stock. And when I posted a negative review of their new formula of vanilla hand cream which smelled awful, the review was never posted. But my positive reviews of other products were.

    ReplyDelete

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